Find Yourself A Guru for Success
The key to success is knowing somebody that knows more than you do. Do you know somebody? I’m quite surprised how often I’ve been asked for advice in past few years. When it comes to advertising, marketing and leadership, I’ve got an opinion. I can talk for hours...
Arousing Interest Isn’t Just for the Good Times
Sure times are difficult in this economy and many businesses are hanging on just trying to ensure that they are around when the economy improves. During the tough times, don’t make the mistake of letting the accountant run your business – the Sales Manager should....
Your Signage is Out of Control
One day, I was approached by a team leader in a company I was responsible for the marketing for and she had a request for a new sign. Apparently, a customer came in to pay her thousand dollar invoice and asked if she could use our washroom. Now we needed a sign that...
Stop Doing Something Today and Start Doing Something New Tomorrow
As marketing people or business owners, we tend to be pretty good at starting new things that we know will grow our business. We aren’t however always very good at abandoning those things that aren’t working. Choose something today that isn’t working and stop it. Too...
Testimonial Advertising is Word of Mouth for Smart Marketers
Word of mouth advertising is great, but how many people really hear about you? Some of us remember a shampoo commercial from back in the old days where the woman loves her shampoo so much that she told two friends and they told two friends and so on and so on and so...
Your Business Card Could Be Your First Impression
A few years ago, I was in Las Vegas attending a conference. I was engaged in a great conversation with someone who seemed to be saying all the right things about his products and services and then he handed me his business card. I barely took a look at it and walked...
Make it Dark to Become More Visible
As a marketer, I love the seasons. When November arrives and Halloween is over, the focus switches to preparing for winter and the holiday season. The one thing that we can absolutely count on at this time of year is that the sun is going to set earlier and the effect...
Why Should You Respect Car Dealers for Putting Out Balloons?
The car business has been poked fun at since the days of white belts, cowboy hats and balloons. What can you learn from them and take away for your own business? In every city, in every province or state and in just about any country you can always count on the car...
Pay Attention to Your Business
Marketing in one of its simplest forms is about recognizing opportunities and being prepared to take advantage of them. Who handles the marketing in your company? Sales Manager? Owner? If it is internet related do you send it to your computer guy? Get some help and...
